2025
Reine
The Brand Intelligence Female Athletes Have Always Been Denied
Our roleMobile development, backend architecture, data integration, analytics engine
Reine Collective is building the Athlete OS - an operating system for growing and understanding your brand like you train your body. LambdaWorks built Athlete Alpha: a mobile analytics platform aggregating social data across Instagram, TikTok, YouTube, and Twitter to surface engagement signals, audience composition, and sponsorship potential that platform dashboards hide.
The gap
Male athletes have data. Female athletes don't.Male athletes have access to premium sports analytics platforms. Female athletes get Instagram's built-in metrics - and nothing more.
Negotiating blindWhen negotiating sponsorships, female athletes don't have the data to prove their value. Real engagement rates, audience composition, growth trajectory, benchmarking - none accessible from native platform tools.
What Athlete Alpha surfaces
Engagement intelligence - Real signals buried behind platform dashboards: comment quality, share rates, content performance patterns. Audience quality: loyal followers versus one-time visitors.
Audience composition - Who is actually watching. Age, location, gender, interests. How the audience is growing. Overlap across platforms.
Growth predictions - AI identifying momentum and trajectory. Forecasting future growth based on current signals. Spotting inflection points before they peak.
Sponsorship benchmarking - Quantified brand value in sponsorship terms. Comparison to peer athletes with similar audiences. Identification of partnership opportunities matching the athlete's composition.
Unified multi-platform view - Instagram, TikTok, YouTube, and Twitter in one dashboard. One view instead of four apps.
What we built
Mobile-first application for iOS. Backend architecture and multi-channel data ingestion across Instagram, TikTok, YouTube, and Twitter APIs. AI analytics engine for signal extraction and growth prediction. Comparative benchmarking layer positioning athletes against peers.
Why it matters
Female athletes are the fastest-growing segment in sports sponsorships, but they're still negotiating from a position of information disadvantage. Reine is building the data layer that changes that.