2024
NOON
A Storefront Built for a Brand That Earns Its Credibility Through Precision
Our roleProduct development: product management, product design, backend and frontend development
Noon is a New York-based edible wellness company at the intersection of neuroscience and natural health - functional mushroom products for cognitive wellness. LambdaWorks built a custom headless Shopify storefront: designed from scratch for Noon's brand, built for performance, running on Shopify's proven commerce infrastructure.
When template isn't good enough
Sophisticated buyersNoon's customers research ingredients, read formulations, and evaluate brands by how they present. A generic Shopify theme communicates generic quality - the wrong message for a brand built on scientific specificity.
Design must match product qualityOff-the-shelf storefronts optimize for template speed, not brand depth. Noon needed a custom digital home that communicated the same precision as the product.
Headless architecture
LambdaWorks built a headless Shopify implementation - decoupling the frontend from Shopify's backend. Noon gets full design and interaction control over the customer experience, while Shopify handles payments, inventory, order management, and fulfilment.
End-to-end ownership
Custom design from scratch for Noon's brand positioning, not adapted from a template. Performance-optimized without compromising visual quality. LambdaWorks managed product, design, backend, and frontend from brief to launch. Single team, no handoffs.
End-to-end build
LambdaWorks handled backend and frontend development from brief to launch - the custom frontend built specifically for Noon's brand, the headless Shopify integration connecting it to store operations, and the end-to-end delivery without handoffs.