2021
NagNag
Create a Task Force From Your Network - Over SMS
Our roleProduct management, backend development, frontend development, infrastructure, business intelligence
NagNag is a task management platform built for organizations where process is informal, tools are inconsistent, and follow-through is unpredictable. The delivery mechanism is SMS - the one channel that reaches everyone, regardless of which apps they use. LambdaWorks built the full platform: backend, frontend, multi-system integrations, and business intelligence.
The problem most task tools can't solve
Assumes existing structureMost task management software assumes everyone in the same tools, tasks assigned and tracked digitally, people who reliably check in. Many organizations don't work that way.
Teams are distributed across different tools, some members aren't digitally native, and important assignments get made in conversation and forgotten. The accountability infrastructure that makes follow-through happen isn't there.
SMS as the universal channelNagNag's insight: the universally available channel isn't Slack or email. It's SMS. Every phone receives texts - no app, no login, no adoption barrier required.
What we built
SMS task delivery - Tasks assigned and tracked through SMS. Recipients don't need a smartphone, an app, or an account. The platform reaches people where they already are.
Multi-system integration architecture - NagNag connects across communication channels and external systems. Generative software design and progressive standards enable flexible, adaptable workflows without rebuilding core systems for each new integration.
Backend and routing logic - Task state management, routing rules, escalation logic, and delivery tracking - all running beneath the simplicity of an SMS exchange.
Business intelligence - Reporting on task completion rates and team patterns. Data enabling organizations to identify where follow-through breaks down and why.
Simple idea, serious execution
NagNag's concept is easy to explain: bring order to chaos. The execution required building a platform that works reliably in messy, real-world organizational environments - where not everyone uses the same tools, delivery can't be assumed, and the integration surface is wide.
LambdaWorks built the multi-system integration architecture that makes a simple idea actually work.
Building tools for organizations with informal processes?
Tell us what you're building. We'll tell you how we'd approach it.