MANILO is a Swiss retailer specializing in men's business attire. The founding team wanted to add value to the brand by making a unique shopping experience – an online fashion statement, being able to 100% customize one's business shirts.

The fact that all items are infinitely customizable required us to build a custom engine for choosing various options and instant rendering of the apparel previews, while directly creating orders for the manufacturing. To simplify the shop maintenance and further sales/marketing integrations, we decided to run the store on Shopify CMS.